ASBZ presented its new purpose and positioning to the market this Monday. The new logo was designed based on neuromarketing and on internal and client research , according to the firm.

The idea with this movement is to further strengthen the firm’s entrepreneurial spirit and innovation , Diversity and Inclusion and ESG projects. The logo has also been updated.

Its new philosophy is based on the power of collaboration, business transformation and the well being of the internal team and the society. Values ​​such as employee happiness, welcoming and inclusive work are part of the new belief, reinforcing the firm’s disruptive journey. ASBZ was  a pioneer  in offering six months of maternity and paternity leave for its team.

“We thought of a new visual identity that would speak to the way we communicate with our stakeholders. We have changed paradigms since the foundation of the firm, with  management based on values. Now, in this new moment, we are going to accelerate our journey in innovation and strengthen even more D&I and ESG projects”, explains Laura Buttarello, Director of Customer Experience at ASBZ.

With more than 11 years of experience, ASBZ has become one of the reference law firms in strategic and advisory activities for various industry segments, such as aviation, retail, energy, technology, multimodal transport and payment methods, with a collaborative and multidisciplinary approach involving the main practice areas (tax, corporate, financial, agribusiness, civil and labor litigation).

Article published by Exame.

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