Recent campaigns such as /asbz’s  emphasize that the moment for the country’s main law firms calls for strengthening business management through legal marketing.

On Lawyer’s Day, August 11, professionals can celebrate significant changes in the current scenario. In the past, the Brazilian Bar Association’s (OAB) determinations reduced advertising for legal services and legal marketing used to be frowned upon in the market. Today, the Association promotes and encourages firms to have  good performance in marketing, establishing a conduct that is different from what is  seen in other sectors, but attracting professionals to this aspect. This area is increasingly helping law firms to focus on business management and  their unique features in a competitive market divided into several niches. According to OAB’s data from August 2022, there is 1 lawyer for every 164 Brazilians, which represents the highest proportion in the world. In total, there are 1.3 million professionals in Brazil, which reinforces the need to reach “consumers” in the right way.

Law firms also benefit from unique characteristics

One of the law firms that has been assertively carrying out this action is /asbz, which is launching its campaign today. For the first time, with the motto #NãoFoiSorte [“it’s not about luck”], the firm will feature 360 ​​actions, with insertions in online and offline media and internal communication.

“This campaign is another important step that /asbz takes in the market. With it, we solidify our pioneering spirit, the desire to make a difference and, more than that, we show that our history is the result of hard work and dedication”, says Laura Buttarello, Director of Customer Experience at /asbz.

Check out the complete material on the official website of EXAME: https://exame.com/bussola/dia-do-advogado-escritorios-apostam-no-marketing-juridico-para-reforcar-diferenciais/